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Fierce Forward is a jewelry & home decor brand located in Scottsdale, Arizona. At Fierce Forward, our mission is to be a light to our community and create inspirational pieces to connect you to your true self. We handmake crystal jewelry & home decor that's infused with good energy!
Our Values
Integrity - Integrity is doing the right thing when no one is looking. It’s choosing to do the thing you know is right in any situation even when it takes you more time, more effort or you don’t “feel” like doing it. It’s being true to this in all situations.
Respect One Another - Respecting one another in the workplace is about seeing someone else no matter what role they hold and treating them with the same consideration as anyone else. It’s about approaching each person with kindness, consideration, and gratitude.
Be Enthusiastic - Being enthusiastic is having a genuine interest and care in what you are doing or what is presented in front of you. Meeting things with enthusiasm is having a good spirit about that thing and finding something you can love about it.
Accept Responsibility - Accepting responsibility is acknowledging your role in a situation, owning up to your actions and consequences, and being accountable for the outcomes. It’s having the humility to be able to learn and grow from a situation.
Always Be Learning - Approaching your work with an always-be-learning mindset is about choosing to look at everything as an opportunity for growth. This creates an opening to learn and get better instead of closing off and being frustrated.
Lead By Example - Leading the way in all you do by walking the talk and showing others the example of how to show up with a positive attitude, tackle challenges with a learner mindset, and be respectful of others
Go Above & Beyond - You don’t just meet the standards, you exceed them! You care about doing more than is required and expected of you and you show it consistently.
Take Initiative - You find out what you need to know, take notes, have your resources and go to those before going to someone else. You act instead of reacting. You work to find the answers within yourself and resources before asking someone else to find them for you.
Build Fun & Positive Relationships - Building uplifting relationships in the workplace is about fostering connections that are built on respect, consideration and joy, leading to a sense of fulfillment and well-being for everyone involved.
Be Selfless - Being selfless does not mean you put other’s needs before your own. It means you consider the other person you’re working with and have respect and gratitude for them by thinking of their needs as well. Having consideration for one another and caring more about contributing to and with others over getting what you can from them is selflessness.
The Details Matter - Every part, every gemstone, every piece we create has intention and attention that has been applied by our hands and hearts. We don't just create a piece, we craft it with the intention for it to be a piece of quality and integrity that our customers will wear and love for years to come. We work together to always bring quality & intention to everything we do. We care about the details and work to always get better at them!
Our Story
Fierce Forward started in 2010 as a mantra to help Ashley, our founder, move through a difficult time in her life. A few years later she launched her first product, intention bracelets to serve as a reminder to help people move forward in their lives. Since then Ashley has grown the company from a side hustle out of a spare bedroom in her home in Indiana to a headquarters in beautiful Scottsdale AZ offering a wide range of crystal & gemstone jewelry & home decor products!
Ashley, her husband & their team are focused on their vision of positively impacting the world with the positive energy and beautiful pieces that Fierce Forward creates.